BOOKMAKER’S REVIEW

The bookmaker company “William Hill” has been established in Great Britain in 1934 and is considered the world’s oldest bookmaking company. Despite the fact that the company has changed its owner a couple of times, the company’s stellar reputation has never been compromised. Now the bookmaker has headquarters in England, Ireland, and Gibraltar and has more than 16000 employees. William Hill provides its services through more than two thousand licensed offices in the UK, as well as via phone and the Internet.

Apart from the bookmaking activity, the company also provides its customers with three types of online-casino (e.g. «Vegas», «Casino» and «Live Casino»), with online poker and some other online games.

LEGAL INFORMATION

William Hill is managed by WHG International Limited, which is registered in Gibraltar. The company is licensed by the UK Gambling Commission (License number 000-039225 R-319373-001) for its English clients and by Gibraltar authorities through the Gibraltar Gambling Commission (RGL. No. 034 & 042) for all the remaining clients over the world.

DESIGN, NAVIGATION AND WEBSITE PERFORMANCE

The company’s website supports twenty-one language – including the Russian version. The portal seems to never experience any kind of lag, prolonged loading times or troubles in general. In Russia, the site is blocked by the authorities as many other bookmakers, but that does not preclude William Hill from advancing towards the ex-USSR market – including Russia.

The website’s design did not change significantly for a number of years, but William Hill does update it selectively from time to time. Specifically, the bookmaker improves the portal’s functionality in order to keep it on par with the market’s requirements.

The main page seems to be oversaturated with functionality and the newer players would need some time to get the hang of it. The main menu offers different games, such as “Sport”, “Casino”, “Poker” and others. In the first submenu, a player can find the most popular types of sport and the respective links. The second submenu offers types of betting lines (“Live” or “Pre-match”), statistics, promotions, and customer service. The third submenu offers anything that concerns the betting lines in general.

The website’s filters are not among the most convenient. Events can be filtered by time or sports type. Visually the function seems somewhat unappealing. However, there is a “type of betting” filter, which is nice. For instance, one can choose to see only the totals in all the selected league’s matches.

FUNDS DEPOSIT AND WITHDRAWAL

William Hill’s clients can open up an account in eleven currencies. However, the ex-USSR currencies are unavailable. Still, the list contains the generally accepted currencies such as sterling pounds, euros, U.S. dollars and yens. The minimal deposit amount is $15-20 depending on the deposit method.

During the registration, one can set up a deposit limit, which will constrain the amount a client may deposit in a selected time period such as day, week or month. This might be useful for the clients with a lesser willpower.

The bookmaker offers its clients a wide array of deposit and withdrawal methods, including wire transfer, credit/debit cards, and online payment systems such as PayPal, Neteller, Skrill, EntroPay, WebMoney, moneta.ru, Qiwi etc. Basically, William Hill offers any way to deposit and withdraw one can imagine.

BETTING LINE AND DESCRIPTION

William Hill’s betting line offers its customers almost every kind of sport in existence, which is the bookmaker’s accentuated pride. Naturally, the company’s staff of sixteen thousand employees allows that. Furthermore, William Hill provides some other less renowned bookmakers over the world its betting lines.

The bookmaker offers a huge variety of exclusive and fascinating bets. Customers can bet on a wide array of players’ individual ratios, or, for instance, on how many points in Fantasy will gain the NFL’s quarterbacks. Instead of coming up with examples we implore the readers to see the variety themselves.

The matches’ descriptions appear to be the best on the market. Yet, the beloved by ex-USSR players “singles” for individual totals are not present. Regardless, the sheer number of special bets is so high that it makes up for this lack.

Also, the company offers a currently popular service, namely CashOut. Bets for events that are designated with a word “calculate” can be calculated at any moment during the match and funds can be retrieved before the bet will eventually turn out to be a win or a loss.

COEFFICIENTS

The bookmaker’s margin is optimal. It provides rather acceptable coefficients of 1.91-1.91, which, while not on Pinnacle level, allow for comfortable betting. If you do not bet sums that may be affected by two-hundredths of a coefficient, William Hill will provide you with pleasant time expenditure.

LIVE BETS

Live bets in William Hill are among the best in business. During a weekend afternoon, one can find over three thousand bets on 50-100 events in over a dozen sports. During the peak hours, these numbers significantly rise.

PROMOTIONS

William Hill offers its clients some original and fascinating promotions which can be located under the respective menu. For instance, it allowed its clients “Express bet insurance” and “Super-substitution” promotions during the fourth quarter of 2016.

The former allowed to make an express bet on six and more positions on P1, X, P2, both teams will score, outcome+both teams will score. If only a single express bet will fail, the bookmaker will redeem a player with a free bet.

The latter is available for specifically designated matches. If a player, on which a player bets, left the game due to a substitution (regardless of the reason, be it the coach’s call or injury), the bet transfers to the substitute player with all the betting conditions remaining. So, if such a player scores, your bet stands.

Occasionally William Hill distributes promo-codes, which grant bonuses on registration.

MOBILE VERSION

The bookmaker’s mobile app can be accessed by entering ‘mobet’ before the main address: no link was found on the desktop version during the examination. In accordance with the industry’s standard, the mobile version is a very limited desktop version.

CUSTOMER SERVICE

The customer service provides its service in nineteen languages – including Russian. It is available via phone, e-mail and live chat.

International call free of charge is available: 00800 3551 3551.

Email address: [email protected]

MAXIMUM BETS

This question is irrelevant when it comes to the world market leaders. The bookmaker is certain to satisfy the boldest bet amounts.

CONCLUSION

The bookmaking company “William Hill” is an undisputed world leader in the respective industry. The bookmaker is oriented towards clients from all parts of the world, providing strong international support both regarding the funds' withdrawal/deposit and the customer support. Considering the outstanding betting lines, decent coefficients, reliability, and reputation, one can conclude that William Hill is among the best choices when choosing an international bookmaker.