Unibet is a Swedish bookmaker that has been established in 1997. Twenty years later it grew to be one of the most renown and reliable bookmaking companies on the market. Unibet has four million customers from more than 100 countries all over the world. In 2006, 2008, 2009 and 2014 the company was awarded the prestigious “Best European bookmaker” award. Apart from the betting lines, Unibet offers its clients online casino and other miscellaneous online games.

LEGAL INFORMATION

The company’s activities are licensed under the UK and Malta law. The company’s HQ is located at Malta.

Unibet is one of the founders of the EGBA (Europen Gambling and Betting Association), which increases the bookmaker’s reputation by a considerable margin.

DESIGN, NAVIGATION AND WEBSITE PERFORMANCE

The website, which supports eighteen languages, is designed in mellow white-green colours and appears to be remarkably modern and convenient to use.

The main page provides a customer with all necessary information. Immediately after the website’s top title, one can locate a number of available video feeds of different sports, varying from soccer to snooker and darts.

A visiting client may not only make some bets but also may study the website’s huge statistical database. The website also provides a wonderful tutorial for the less experienced clients.

The bookmaker’s clients seem to be particularly pleased with the website’s performance, as all the actions are processed immediately. The registration process is quite standard and takes a couple of minutes.

FUNDS DEPOSIT AND WITHDRAWAL

Immediately after registration, the new client is taken to funds deposit page, where Unibet offers its clients all the standard funds deposit methods. One can deposit money through credit or debit card, through Skrill, Neteller or the good old wire transfer. Some, especially those who play from the CIS, may perceive the lack of WebMoney among the options as a downfall.

The minimum deposit amount is $10 for credit and debit card or $15 in other cases.

Money can be withdrawn via the same aforementioned methods.

BETTING LINE AND DESCRIPTION

The betting line is wonderful. The website has more than four hundred different leagues and a couple dozens of different sports, which is far more than other European bookmakers can offer. The descriptions are very well done as well without any apparent flaws.

COEFFICIENTS

This is the main flaw of Unibet. The coefficients are mediocre at the very best.

The margin is around 6-7% on average and heavily depends on the chosen sport. American sports such as NBA, NHL, and others, appear to have the best margin among the all presented sports.

LIVE BETS

Unibet considers its live bets to be one of the core attractive factors as the bookmaker undertakes extensive efforts in order to make its clients’ live betting as convenient as possible. The amount of available live bet matches is huge as well: sometimes one could find live bets that are unavailable on specialized web portals.

The live bets’ coefficients, however, remain to be the main drawback here as well: the situation remains identical to conventional bets, as analyzed above.

PROMOTIONS

Immediately after registration, a client is given a generous bonus. Furthermore, the first bet is automatically insured by 50%: if a player loses the first bet, the bookmaker will reimburse him or her with 50% of the bet sum – up to 30 Euro.

The bookmaker would occasionally hold various promotional contests, such as choosing the most accurate player of a certain tournament or competition. The winners get considerable bonuses.

MOBILE VERSION

Unibet offers its clients a mobile app, which is fast and extensive, compared to those of other bookmakers. The app is available for Android and iOS and can be found both in the respective application stores and on the bookmaker’s website in the top right corner.

CUSTOMER SERVICE

The customer service provides adequate feedback to the clients that need assistance. The main channel of communication appears to be e-mail: it takes the customer service an hour or less to get back to the client.

Live chat is also present but is available only during work-time. If one would like to use live chat in other hours, the message is stored and answered at the beginning of the next business day via the client’s designated email.

MAXIMUM BETS

Maximum bets vary, but there is an absolute limit of 20 000 Euro of winnings per day.

CONCLUSION

The venerable reputation of this bookmaker is a result of careful twenty-year long development. The company has a marvelous web portal, which provides clients with everything needed for convenient betting: a wide array of live feeds, an insane number of betting lines and eighteen languages to choose from. The only drawback is the coefficients, which cripple the players’ ability to actually profit from their activity. Regardless, the client base is huge and seems only to grow.